Case № 01 — Productivity · App Walkthrough
Routine Tracker
An outdoor-led walkthrough of the app — on-camera narration layered with b-roll of the routines, habits, and rituals it's built to hold.
Concept · Script · Film · Edit
(00)Lifestyle · Wellness · Outdoor — Creator
Short-form
content that
feels lived in.
I'm Shayla — a lifestyle, wellness and outdoor creator making emotionally resonant, platform-native content for modern brands. The kind that sits inside the feed, not above it.
Native to TikTok & Instagram Reels. Built for Gen Z and young millennial audiences who can smell a script from a mile away.
- 150+
- Brand collaborations
- 30k
- New impressions in 2 days — Kirei Lashes
- 13k
- Views same-day posted — Kirei Lashes IG
- 5.0 ★
- Across 32 Fiverr reviews
Recent partnerships
Vacay·VitaHustle·BioEmblem·Sanxtuary MD·Ample Marketing·The Funding Squad·Jo Amuara·Buz·Aleknoima·Vacay·VitaHustle·BioEmblem·Sanxtuary MD·Ample Marketing·The Funding Squad·Jo Amuara·Buz·Aleknoima·
(01)Creator Identity
A grounded, modern voice for brands their audience already trusts.
Audience
Gen Z and young millennials in their 20s — the audience rebuilding what wellness, work and lifestyle look like.
Tone
Calm, warm, aspirational, emotionally intelligent. Aspirational but never out of reach.
Worlds
Slow mornings, hiking trails, café tables, sunlit apartments, travel days, productivity rituals.
(03)Featured Campaigns
Recent collaborations with modern lifestyle, wellness and outdoor brands.
Case № 02 — Wellness · Explainer Series
Sanxtuary MD
Part of a feminine-care explainer series — surfacing the second-use story behind the product.
Creative Direction · Film · Edit
Case № 03 — Wellness · Paid Social
VitaHustle
A series of everyday moments stitched together — leading into the supplement and what it actually does.
Concept · Script · Film · Edit
Case № 04 — Organic · Health Education
Chronic Illness Awareness
An organic educational piece on invisible chronic illness — built to inform, validate, and resonate.
Script · Film · Edit
Case № 05 — Brand · Personal Storytelling
Fiverr
A direct-to-camera storytelling journey told from a personal perspective, layered with visual proof.
Concept · Script · Film · Edit
(04)Content Categories
Worlds I
create in.
Eight overlapping content worlds. Most campaigns sit at the intersection of two or three.
- 01
Wellness
Skincare, supplements, slow mornings, ritual.
- 02
Lifestyle
Apartments, daily-in-the-life, soft routines.
- 03
Outdoor
Hikes, coastlines, golden-hour movement.
- 04
Café & Work
Matcha, journaling, third-place culture.
- 05
Beauty
Clean, natural, light-led product storytelling.
- 06
Business / Productivity
Tools, founders, modern work life.
- 07
Travel
Slow travel, hotels, destination editorial.
- 08
Platform-Native Ads
TikTok & Reels-first paid creative.
(05)Resonance
Numbers, quietly. Words, generously.
"Everything looks great. Top-notch professionalism and communication. Highly recommended."
"Quality is super sharp, lighting is perfect — feels authentic and the edits are great."
"Attention to detail, quick responsiveness, deep understanding — collaboration was seamless."
"I really like your style — sounds natural, even in the more promotional parts."
(06)Why brands work with me
Not just a creator. A creative partner who can speak to the audience you're trying to reach.
- 01Gen Z and young millennial audience alignment
- 02Emotionally relatable storytelling
- 03Platform-native creative understanding
- 04Modern lifestyle visuals
- 05Scripting and creative direction
- 06Aesthetic scene styling
- 07Organic ad structure
- 08Outdoor and lifestyle access
(07)About
I bring the ideas, but the best work happens together.
Shayla Rose. Based in Los Angeles. Background in performance, with two years inside e-commerce and lifestyle brand teams.
Whether you come with a full creative brief or just a product and a vibe, I can take it from there — concepting, shot lists, styling, shooting on location and editing for the platform it's going to live on. Whatever's most helpful. Wellness, outdoor, café culture, slow travel, modern productivity — the worlds I move through every day.
- Based
- Los Angeles, CA
- Audience
- Gen Z · Young Millennial
- Delivery
- 4K MP4 · Full rights
- Status
- Booking 2026
(08) Get in touch
Let's create content
your audience connects with.
Available for collaborations, campaigns, retainers and social-first creative partnerships. Average response under 24 hours.
Bookings & collaborations
hello.sociallyshayla@gmail.com